PEOPLE DON’T JUST WANT PRODUCTS TO BUY THEY WANT IDEAS TO BUY INTO. In 2016 Ayache and Associates opened its doors and at the same time its clients’ eyes on the possibilities of taking their brands places. Through bespoke Public Relations services we target all touch-points, we do what is needed not what is expected. We build brand reputations, nurture them, propagate them, advocate them so that consumers adopt them and stay loyal to them. We are the Merchants of Ideas.